THE MLS
The growth of the MLS
Major League Soccer has been on the rise recently in terms of global appeal. It still has a long way to go, but it’s definitely on the right path. The MLS comprises 30 teams, with 27 in the United States and 3 in Canada, and is sanctioned by the United States Soccer Federation. Football is not a major sport in the USA, so naturally, the league isn’t popular in the country. This led to the MLS experiencing financial and operational struggles in its first few years, losing millions of dollars. Since then, developments such as the proliferation of soccer-specific stadiums around the league, the implementation of the Designated Player Rule allowing teams to sign star players such as David Beckham and Lionel Messi, and national TV contracts have made MLS profitable.
In 2025, many foreign players from European leagues have found their way to America to enjoy their football, albeit in the twilight years of their careers. These transfers by experienced players are expected to boost the league's popularity and enhance the overall appeal of the sport in the country. Star power is a vital marketing tool, and from the look of things, the MLS is on a good trajectory.
Some of the biggest stars in the MLS include:
Lionel Messi - Inter Miami
Luis Suarez - Inter Miami
Sergio Busquets - Inter Miami
Jordi Alba - Inter Miami
Rodrigo De Paul - Inter Miami
Thomas Muller - Toronto Whitecaps
Marco Reus - LA Galaxy
Heung-Min Son - LAFC
Hugo Lloris - LAFC
Wilfried Zaha - Charlotte FC
Some of the mega stars in MLS (Pictures courtesy of Getty Images)
What’s certain is that there’s more stars who will be on their way to America to play in the MLS.
Yes, MLS has made significant strides, particularly since the early 2000s when the league faced instability and was forced to contract two teams: Tampa Bay Mutiny and Miami Fusion. Fast forward to today, the league has not only stabilized but is thriving, attracting global stars and increasing its international appeal. However, to truly compete on a global level, MLS must take the next step: loosening its salary cap structure to allow for a more balanced distribution of talent across entire rosters, not just among a few marquee players. Inter Miami’s Jorge Mas has been vocal about this need, and rightfully so, because with Lionel Messi eventually departing, the league must be prepared with a long-term strategy to sustain viewer interest and grow its fanbase beyond the few superstars.